Digital & Social Media Marketing Professors to Know
TV, print, and radio marketing are declining in influence. Brands are increasingly moving away from traditional methods of advertising because of how ingrained social media is in our daily lives. Instead, they use digital media avenues such as podcasts, blogs, ebooks, and social media to market their products and services. For this reason, a digital-savvy marketer is extremely valuable to companies across all industries.
While many companies are looking for digital marketers, the job market is relatively crowded. A specialized degree digital marketing can set graduates apart. Courses in digital and social media marketing focus on a variety of topics such as online advertising, mobile and website design, social media marketing, content marketing, and search engine optimization.
Students learn how to identify the right channels of promotion for a company, develop content for different platforms, and help grow a company’s revenue. The coursework provides a thorough understanding of developing an online marketing strategy, setting realistic goals, and measuring the return on investment (ROI) of marketing efforts.
The following guide covers several exceptional digital and social media marketing professors. Three universities in particular—Baruch College, Loyola University (New Orleans and Chicago), and Babson College—had standout programs and faculty. These professors have extensive experience in their field and expertise in the nascent field of digital marketing.
20 Digital & Social Media Marketing Professors to Know
Todd Bacile, PhDLoyola University New Orleans
Dr. Todd Bacile is an assistant marketing professor at Loyola University New Orleans. He teaches courses on the principles of marketing, electronic marketing, and strategic marketing management. Before Loyola, he spent many years working in business and marketing roles in the online world. His research focuses on electronic marketing such as social media marketing, search engine marketing, and mobile marketing. Dr. Bacile is an active member of professional organizations, such as the American Marketing Association and the Academy of Marketing Science.
Dr. Bacile’s research has been published in prominent journals such as the Journal of Interactive Marketing, the Journal of Consumer Marketing, and the Journal of Research in Interactive Marketing. He frequently writes about the challenges in social media, and firm-controlled to consumer-contributed marketing. Among the many awards he has received are the Faculty Research Award, Graduate Teaching Award, and Faculty Senate Outstanding Teaching Award. Dr. Bacile received his doctorate in marketing from Florida State University, his MBA from Florida State University, and his bachelor's in business administration and management from Wayne State University.
Anjali Suniti Bal, PhDBabson College
Dr. Anjali Bal is an assistant marketing professor at Babson College, where she teaches global marketing, marketing communications, marketing strategy, the principles of marketing, brand management, and sports marketing. She previously taught at the Dominican University of California and Simon Fraser University. Her research covers political marketing, art and marketing, and social media. She served as the guest editor for a special issue of the Journal of Public Affairs on art and marketing and sits on the editorial review board of the Journal of Advertising Research.
Dr. Bal's research has appeared in the Journal of Advertising Research, the Journal of Product & Brand Management, and the Journal of Marketing Education. She won the Pearson Prize For Best Case Study; the Rotterdam School of Management New Business Competition; and the Provost’s Honor Roll. Dr. Bal earned her doctorate in marketing from Simon Fraser University, her MBA from Erasmus University in the Netherlands, and her bachelor's in theatre from the University of California, San Diego. She also has a certificate in university teaching and learning from Simon Fraser University in Canada.
Kapil Bawa, PhDBaruch College
Dr. Kapil Bawa is a marketing professor in the Zicklin School of Business. Before joining Baruch College, he taught at New York University, McGill University, and Columbia University. He currently teaches courses on marketing foundations, marketing research, and marketing management. His research focuses on brand choice, shopping behavior, and consumer promotions.
Dr. Bawa has been published in top-notch journals such as Journal of Marketing, the Journal of Marketing Research, Marketing Science, and the Journal of Retailing. Dr. Bawa is a reviewer of several journals, including the Journal of International Marketing, the Journal of Consumer Psychology, and the Journal of Applied Social Psychology. He completed his doctorate in business at Columbia University, post-graduate diploma at the Indian Institute of Management in Calcutta, his master's in economics from the Delhi School of Economics, and his bachelor's in economics from St. Stephen's College at the University of Delhi.
Lauren Skinner Beitelspacher, PhDBabson College
Dr. Lauren Beitelspacher is an associate professor who teaches classes on the principles of marketing, retailing management, and marketing. Before she joined Babson College, she taught at Portland State University and the University of Alabama at Birmingham. Her research includes retail management, retail supply chain, and buyer-supplier relationships. She is an active member of the Marketing Management Association and has published her work in several prominent journals, such as the Journal of Marketing Education, the Journal of Business Research, and the Journal of the Academy of Marketing Science.
Dr. Beitelspacher's dynamic teaching skills have led to multiple awards, such as the Dean's Award for Excellence in Undergraduate Teaching; the Watson Little Memorial Award; and Pearson's Solomon Marshall Stuart Excellence in Teaching Innovation Award. She completed her doctorate in marketing at the University of Alabama, MBA in marketing at Samford University, and a dual bachelor's degree in marketing and organizational behavior at Tulane University.
Sterling Bone, PhDUtah State University
Dr. Sterling A. Bone is director of the Huntsman Sales Academy and a professor of marketing at the Jon M. Huntsman School of Business at Utah State University. He teaches new venture marketing, strategic sales management, and marketing techniques. Before joining Utah State University, he worked at Brigham Young University as an assistant professor of marketing.
Currently, Dr. Bone’s research explores customer experience management, transformative service research (TSR), customer feedback processes, and the vulnerability of resource-constrained consumers. He has been published in the Journal of Public Policy & Marketing, the Journal of Business Research, and the Journal of Marketing Research. He is also an editorial review board member of the Journal of Service Research, the Journal of Public Policy & Marketing, and the Journal of Business Research. He has received a Teacher of the Year Award; an Undergraduate Research Mentor Award; and the Best Practitioner Presentation Award. Dr. Bone earned a doctorate in marketing from Oklahoma State University, as well as an MBA with a focus on entrepreneurship and a bachelor's in business, both from Utah State University.
Victoria Crittenden, DBABabson College
Dr. Victoria Crittenden serves as chair of the marketing division at Babson College. She teaches undergraduate and graduate courses in marketing management and brand management. She has also taught at Florida State University, Boston College, and Harvard Business School. Her research efforts explore market analysis, marketing strategy, market planning, e-marketing, and market orientation.
Dr. Crittenden has been published in the Journal of Research in Interactive Marketing, the Journal of Marketing Channels, and the Social Responsibility Journal. Dr. Crittenden is a member of several professional organizations, including the Academy of Business Education, the American Marketing Association, and the Marketing Educators Association. She has earned several accolades such as the Outstanding Marketing Teacher Award, Best Empirical Paper Award, and an Outstanding Reviewer Award. She earned her doctorate in business administration from Harvard Business School, her MBA with a focus on management from the University of Arkansas, and her bachelor of arts from Lyon College.
Anirudh Dhebar, PhDBabson College
Dr. Anirudh Dhebar teaches marketing at Babson College, with classes focused on disruptive change and enterprise transformation, pricing in the information industries, marketing high tech products, and science technology and enterprise. He has was previously a faculty member at Massachusetts Institute of Technology and Harvard. His research focuses on product technology, dynamics of products, product lines, managing technology intensive enterprises, and pricing and product Interests policy.
Dr. Dhebar has published his work in prominent journals such as the European Management Journal, the Journal of Product Innovation Management, and the Journal of Retailing. He has won many awards, including the Thomas Kennedy Outstanding Teaching Award and the Dean's Teaching and Scholarship Award. Dr. Dhebar holds a doctorate in engineering and economic systems and master's in economics from Stanford University, an MBA in financial and operations management from the Indian Institute of Management, and a bachelor's in electrical engineering from the Indian Institute of Technology.
Andreas Grein, PhDBaruch College
Dr. Andreas Grein is a professor of international business and marketing at the Zicklin School of Business at Baruch College. He helped restructure the undergraduate international marketing track and currently teaches classes on the implementation of new product and national brand strategies and marketing strategy. His research examines the changing patterns of national competitiveness, marketing strategies in the automobile industry, ethics in international marketing, and international advertising.
Dr. Grein’s research has appeared in the Journal of Macromarketing, the Journal of International Business Studies, the Journal of International Marketing, and the Journal of Current Issues and Research in Advertising. He also reviews the Journal of Business Research and the Journal of International Marketing and has received several honors, including the Zicklin School of Business Teaching Excellence Award and the Baruch College Alumni Association Faculty Service Award. He has a doctorate in marketing from New York University, a master's in international business from the University of South Carolina, and a bachelor's in business administration from the University of New Brunswick.
Richard Hanna, DBABabson College
Dr. Richard C. Hanna is an assistant marketing professor at Babson College. He teaches marketing communications, digital marketing, and marketing research. His current research examines how games influence consumer choice and their reaction to product information and branding. Dr. Hanna also researches consumer decision-making, technology usage, and ethics/leadership. Before Babson, he worked at Northeastern University and Boston College. He is a member of several professional organizations such as the American Marketing Association, the Academy of Marketing Science, the Marketing Research Association, and Beta Gamma Sigma.
Dr. Hanna’s research has appeared the Journal of Personal Selling & Sales Management, the Journal of Marketing Education, and the Journal of the Operational Research Society. He is also an editorial board member for the Journal of Business Research and the Journal of Marketing Analytics. Dr. Hanna has received several awards such as the Winter Research Expense Grant from Boston College; the Faculty Fellowship Award; and the Research Incentive Grant. He received a doctorate in business administration; a master's in mass communications, advertising, and public relations; and a joint bachelor's of arts and science in marketing and statistics—all at Boston University.
Lauren I. Labrecque, PhDLoyola University Chicago
Dr. Lauren I. Labrecque is an assistant professor of digital marketing at Loyola University Chicago, where she teaches internet marketing and consumer behavior. She previously has taught at Northern Illinois University and the University of Massachusetts Amherst. Her research efforts centers around consumer privacy and branding, digital and interactive marketing, and sensory marketing and design.
Dr. Labrecque has published her findings in the Journal of Research in Interactive Marketing, the Journal of Marketing, and the Journal of Integrated Marketing Communications. She earned her doctorate in marketing from the University of Massachusetts Amherst, her master's in digital media studies from the University of Denver, and her bachelor's in communications from Worcester State University.
Mary Martin, PhDFort Hays State University
Dr. Mary Martin is a marketing professor at Fort Hays State University, where she teaches social media marketing, marketing management, content and analytics, database marketing, and marketing strategy. She previously worked at a strategic consulting firm and taught at Winthrop University and the University of North Carolina. Her research focuses on innovative teaching strategies, e-business, and effects of advertising on children.
Dr. Martin’s work has appeared in several peer-reviewed journals such as the Journal of Advertising, the Journal of Public Policy & Marketing, the Global Journal of Business Pedagogy, and Psychology and Marketing. She earned her doctorate from the University of Nebraska–Lincoln, her MBA from Fort Hays State University, and her bachelor's degree from Kansas State University.
Adam Mills, PhDLoyola University New Orleans
Dr. Adam Mills is an assistant marketing professor at Loyola University New Orleans. He teaches corporate strategy, consumer research, services marketing, and marketing strategy. Before joining Loyola, he worked at several other institutes such as the University of Massachusetts, Babson College, Simon Fraser University, the University of Northern British Columbia, and Oklahoma State University. His research covers brand delivery in B2C service experiences, brand storytelling and product stories, entrepreneurial marketing strategy, and experiential pedagogy. He is a member of organizations such as Teaching & Learning Special Interest Group and the American Marketing Association.
Dr. Mills's research has appeared in the British Dental Journal, the Journal of Marketing Education, Business Horizons, and the Service Industries Journal. He has received many honors such as the TD Canada Trust Distinguished Teaching Award and the Outstanding Teacher-Scholar Doctoral Student Award. He completed his doctorate in marketing and MBA at Simon Fraser University and his bachelor's in sociology at the University of British Columbia.
Jessica Rogers, PhDSouthern New Hampshire University
Dr. Jessica Rogers leads the marketing faculty of graduate business programs at Southern New Hampshire University. She teaches digital storytelling and branding, direct marketing, marketing research, an introduction to marketing, and social media.
Marketing technology firm Hubspot recognized Dr. Rogers as an innovative professor of digital marketing. She is also a member of the Academy of Marketing Science and the American Marketing Association and serves as a reviewer of the Journal of Business Research and the Journal of Social Media in Society, as well as an editorial board member for the Journal of Education for Business. In recognition of her excellent teaching, Dr. Rogers has received awards such as Excellence in Teaching Award and Innovative Professor Award. She completed her doctorate in business administration and marketing from Northwestern University and her master's in marketing and bachelor's in marketing and business from Texas A&M University. She also has multiple post-graduate certificates from Harvard, the University of Pennsylvania, and Northwestern University.
Ana Valenzuela, PhDBaruch College
Dr. Ana Valenzuela is the director of outreach and professor of marketing at the Zicklin School of Business at Baruch College. She teaches courses on marketing research, international marketing management, marketing analysis, and culture & consumer behavior. Before joining Baruch College, she worked at San Francisco State University. Her research explores cross-cultural consumer behavior, international marketing strategy, and judgment and decision making.
Dr. Valenzuela has been published in high-impact journals such as the Journal of Business Research, the Journal of Consumer Research, and the Journal of Experimental Psychology. She is a member of the American Marketing Association, the Association of Consumer Research, the Association of Consumer Psychology, INFORMS, and the Academy of Marketing Science. She also sits several editorial boards, including those at the Journal of Consumer Behavior, International Marketing Review, and the Journal of International Marketing. She has a doctorate in marketing from the University of Madrid, an MBA in international business from Georgetown University, and a bachelor's degree in economics from the University of Madrid. She also completed her postdoctoral fellowship from the University of California Berkeley.
Elaine Young, PhDChamplain College
Dr. Elaine Young teaches digital and social media marketing at the Stiller School of Business at Champlain College. Her courses cover digital analytics and analysis, advanced digital marketing, and community management. Her specialization is in e-commerce strategy, marketing management, digital marketing, social media marketing, organizational management, and non-profit and social marketing.
A member of the American Marketing Association, Dr. Young has authored the independently published, Tuned-In Family: How to Cope, Communicate, and Connect in a Digital World to help parents and families manage digital technologies in their life. She recently won the prestigious Edward Phelps Lyman Professorship Award for outstanding teaching and service at Champlain College. She received her doctorate in organizational management from Capella University, her master's in internet strategy management from Marlboro College, and her bachelor's in communications and public relations from State University of New York College.
Shabnam Zanjani, PhDLoyola University Chicago
Dr. Shabnam Zanjani is an assistant professor at the Quinlan School of Business at Loyola University Chicago, where she teaches courses on digital marketing and fundamentals of marketing. Before joining Loyola University Chicago, she worked at Northeastern Illinois University. Dr. Zanjani's research focuses on online procrastination, online communication authenticity and effectiveness, and delayed decision making.
Dr. Zanjani’s work has been published in prominent journals such as the Journal of the Academy of Marketing Science, the Journal of Advertising, and the Journal of International Marketing and Exporting. She has received several awards such as Best Research Paper Award, Marketing Professor of the Year Award, and Outstanding Doctoral Student Researcher Award. She completed her doctorate at the University of Massachusetts Amherst.
To select faculty for inclusion in this list of influential digital and social media marketing professors, BSchools used the following criteria:
- University affiliation: Professors must first be associated with an accredited university in the U.S. and be actively teaching.
- Publication: The professors have also published extensively in peer-reviewed journals and delivered presentations at industry conferences.
- Institutional and peer recognition: They have been recognized for their excellence through awards, distinguished titles, notable grants, and research funding.
- Professional commitment: Outside of their teaching and research obligations, they have helped build curricula and programs, become members of professional organizations, and consulted for companies in the field.