MBA in Marketing

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Marketing has undergone monumental changes in the last decade—from billboards to our smartphone screens, from direct mail to email, and from phone directories to search engines. But as the number of platforms to reach customers grow, their attention spans dwindle and companies struggle to get their message across.

While the internet has made it easier for people to enter the field of marketing, it has also increased the demand for professionals with specialized skills and knowledge. An MBA in marketing provides professionals with contemporary and traditional marketing know-how and skills, giving them a competitive edge in a crowded field.

These programs typically include a strong practical component that helps students keep pace with the ever-changing marketing landscape. It helps savvy marketers develop new skill sets and strengthen marketing fundamentals such as customer research, effective communication, and developing a relationship with target prospects. In a day and age where information is available in a few clicks, students in these programs learn how to best represent their brand and win consumers.

Marketing forms the backbone of any successful organization, and graduates may be eligible to work in various departments such as PR, advertising, brand management, analytics, and research. A specialized business degree in marketing also can prepare students for top-level positions such as marketing director, business development manager, and marketing manager.

This guide takes a close look at eight top online MBA in marketing programs as well as three distinguished faculty members from their respective universities.

Featured Online MBA in Marketing Programs

1University of North Carolina, Kenan-Flagler Business SchoolView Full Profile

The online MBA@UNC with a specialization in marketing explores the evolving world of the industry across mobile technology, social media, and e-commerce. The program is mostly online other than one required three-day immersion. Students travel to business centers around the world to learn from leaders at global companies such as Virgin Group, General Mills, and Google.

The program is broken into 66 credits of core, elective, and cross-university courses. Marketing-related elective courses include digital marketing; global brand strategy; managing modern customers and markets; pricing; services marketing; sales; and information for decision making, incentives, and strategy. While students are not required to have a minimum GPA, they must have at least two years of professional experience before being accepted into the program.

Location: Chapel Hill, NC
Tuition: $1,728 per credit-hour
Time to Completion: 18 to 36 months
Accreditation: Association to Advance Collegiate Schools of Business (AACSB International)
2American University, Kogod School of BusinessView Full Profile

The online MBA@American program with a focus on marketing teaches students about brand management, advertising account management, sales promotion, media planning, and market research. Students learn how to create successful marketing campaigns and take courses in brand strategy, integrated marketing communication, business intelligence, business insights through analytics, and databases and big data.

The 48-credit program can be completed mostly online with two required in-person immersions in various locations around the country and abroad, called “Business in Capitals” immersions. At least one immersion takes place in Washington D.C. on American University’s campus. Upcoming immersions will be in Chicago, Madrid, and Beijing, while past immersions have been held in Brussels, San Francisco, and New York City.

Students must submit a GMAT test score with their application. Work experience is not required; however, it is factored into students’ admission decision.

Location: Washington, D.C.
Tuition: $1,642 per credit-hour
Time to Completion: 15 months
Accreditation: Association to Advance Collegiate Schools of Business (AACSB International)

The online MBA at Villanova has been recognized as one of the best MBA schools in the nation and one of the best programs for veterans by U.S. News & World Report. The 48-credit flexible schedule can be customized with one of five specializations, including marketing.

All students complete three credits of fundamentals, including a required on-campus leadership residency. They also take 15 credits of functional courses that include strategic marketing management and corporate management; six credits of VSB pillars like ethical business practices and management for innovation and creativity; as well as nine credits of capstones, including an on-campus global practicum, which is not required but encouraged. The last 15 credits are taken as electives, which vary according to each student’s concentration of choice.

Aspiring MBA students must submit GMAT scores and an up-to-date resume, as previous work experience and schooling are factored into the school’s decision for admission.

Location: Villanova, PA
Tuition: $1,350 per credit-hour
Time to Completion: Two years
Accreditation: Association to Advance Collegiate Schools of Business (AACSB International)
4Maryville University, John E. Simon School of BusinessView Full Profile

Maryville University’s accelerated one-year program is designed for recent graduates as it does not require work experience. The 39-credit curriculum can be completed entirely online. Students in the marketing concentration take eight core courses in business ethics, global business, accounting for managers, corporate financial policies, and more. They also complete four specialization classes in consumer behavior, social networking and search engine optimization, branding, and integrated marketing communications. They learn about consumer behavior, social networking, search engine optimization, branding, and integrated communications to create high-level marketing campaigns.

Location: St. Louis, MO
Tuition: $700 per credit-hour
Time to Completion: As little as one year
Accreditation: Accreditation Council for Business Schools and Programs (ACBSP)
5Syracuse University, Whitman School of ManagementView Full Profile

The MBA@Syracuse online program has been ranked in the top ten programs of its kind by the Financial Times, and one of the best programs for military veterans by The Military Times. Students have the option to concentrate in one of six tracks, including marketing. All students complete 54 credits: 36 core, 15 elective,, and the last three are residency. Most of the coursework is online; however, students must take part in three in-person residencies throughout the program.

The core classes are in data analysis and decision making, microeconomics, managerial finance, and the legal and ethical environment of business, among others. In the marketing management specialization, students take courses in market research, strategic brand management, global marketing strategy, and marketing and the internet.

Applicants must have at least one year of professional work experience and a minimum 3.0 GPA in previous schooling. GMAT scores are necessary with application; however, a waiver is available for qualified applicants.

Location: Syracuse, NY
Tuition: $1,500 per credit-hour
Time to Completion: Two years
Accreditation: Association to Advance Collegiate Schools of Business (AACSB International)

An MBA in marketing from Benedictine University provides students with a solid foundation in digital marketing, technology and research, international marketing, and developing a marketing strategy that aligns with a company’s goals. This online MBA program comprises 16 courses, with three of them being marketing-focused. Professionals with considerable work experience need not submit GMAT scores, though a GPA of 2.75 or above is required.

Students are trained in developing marketing strategies in the digital age, marketing communication, and analyzing consumer behaviour. They delve into marketing essentials such as social media marketing and PR strategies, as well as traditional marketing strategies, including direct response marketing and advertising. In order to make their learning more comprehensive, students work on mini capstone projects such as developing an integrated marketing plan and communications plan.

By the time they complete the program, students are well-equipped to develop and implement marketing strategies for organizations across various industries. They can look forward to job roles such as financial analyst, chief operating officer, and chief marketing director. Benedictine also offers the option to pursue dual MBA degrees in fields such as healthcare and organizational behavior.

Location: Chicago, Illinois
Expected Time to Completion: 22 months
Estimated Tuition: $600 per credit-hour
Accreditation: Higher Learning Commission (HLC)

The online MBA program at Northeastern is ranked number eight in the USA and thirteenth globally by Financial Times. The program is ideal for working professionals who wish to gain a competitive edge in their field. The MBA helps students develop critical thinking skills, knowledge, and expertise to lead a company at the global level. Applicants to the program must have relevant work experience and a GPA of 3.0 or greater.

The program is spread over 50 credit-hours, 13 core courses and five electives. The core courses focus on business fundamentals. The marketing-specific courses include international marketing, new product development, marketing in service sector, digital marketing, market focused strategy, and marketing research. This specialized program helps students learn how to differentiate their product from a competitor’s, increase sales, and develop customer relationships. It also covers contemporary marketing topics such as blogging, big data, social media marketing, market testing, and marketing in foreign places.

The program packs in sufficient knowledge of traditional and modern marketing methods, helping students stand out in a crowded job market. It can open up top level marketing roles for students such as market research executive, marketing director, brand manager, international marketing executive, and database manager.

Location: Boston, Massachusetts
Expected Time to Completion: 24 months
Estimated Tuition: $1,560/credit-hour
Accreditation: Association to Advance Collegiate Schools of Business (AACSB) International

Seton Hall University’s MBA curriculum is frequently evaluated by professionals in nonprofits, small business, and research firms. This ensures that it is updated with the ever-changing rules of modern marketing. Admission requirements include the submission of GRE and GMAT scores, as well as having a GPA of at least 3.0.

The marketing concentration includes coursework in marketing research, the science of persuasion, corporate branding strategy, and interactive marketing. Through the program, students learn how to take strategic decisions and interpret data. The program also provides students hands-on experience with marketing software used by professionals such as SPSS for statistical analysis of data.

Along with marketing, students also build a solid foundation in business fundamentals such as corporate social responsibility, the legal environment, and quantitative analysis. This readies them for pursuing leadership roles such as operations manager, sales and marketing manager, and financial manager.

Location: South Orange, New Jersey
Expected Time to Completion: 24-36 months
Estimated Tuition: $1,305 per credit-hour’ $52,200 for full program.
Accreditation: Association to Advance Collegiate Schools of Business (AACSB)

An MBA in marketing from SNHU prepares students to tackle complex marketing challenges. To be accepted into the program, students must have a GPA of 2.75 or greater.

The marketing concentration trains students to manage promotional campaigns, develop effective strategies, communicate with their target market, and use analytics for measuring results. The MBA program includes core business courses in economics, accounting, and business law. Through the marketing courses, students develop in-demand skills such as how to write copy, select media for promotion, and influence consumer behaviour. They also analyze and review several real-world examples to gain a better understanding of the topics. Students graduating from this program can pursue a career in fields such as advertising and promotions, brand management, product management, public relations, and sales and marketing management.

Location: Manchester, New Hampshire
Expected Time to Completion: 15 months
Estimated Tuition: $627 per credit-hour, $1,881 per course
Accreditation: Association to Advance Collegiate Schools of Business (AACSB)

The Princeton Review named University of Alabama at Birmingham as one of the “Best 295 Business Schools.” Its online MBA program has four concentrations: finance, marketing, health services, and management information systems. The marketing concentration comprises 39 credits. While applicants need not submit GMAT scores, they must have at least three years of professional work experience. The program is completely online, and students are welcome to study on their own schedule.

This specialized marketing degree equips teaches students vital concepts such as market analysis and decision making, applied market research, and healthcare marketing. Students also gain an understanding of customer value, marketing mix, and using software to analyze data. The program also includes core business courses spread over 12 credit-hours, including accounting and finance, economics, and management. Overall, this program is ideal for professionals pursuing management level positions in marketing.

Location: Birmingham, Alabama
Expected Time to Completion: 24 months
Estimated Tuition: $1,088 per credit-hour
Accreditation: Association to Advance Collegiate Schools of Business (AACSB)

The MBA in marketing at University of Saint Mary is a one-year online program that trains students to implement winning marketing strategies. The program consists of 36 credit-hours, including nine core courses and three marketing concentration courses. Applicants must have a GPA of 2.75 or greater.

The program covers important concepts such as market research, buyer behavior, and market plans. Courses include advertising in the 21st century, buyer behavior and marketing research, and advanced marketing strategy. In addition, students gain real-world skills such as working in harmony with other department heads, collaborating with sales, and creating pricing strategies. An MBA from Saint Mary can help candidates rise to the top of their field and take up rewarding roles such as marketing analyst, brand manager, and marketing director.

Location: Leavenworth, Kansas
Expected Time to Completion: 12 months
Estimated Tuition: $615 per credit-hour
Accreditation: Higher Learning Commission (HLC), International Assembly for Collegiate Business Education (IACBE)

Washington State University ranks in the top five percent “Best Online MBA Programs”, as per U.S. News and World Report. Its MBA in marketing equips students with both practical skills in the field and theoretical know-how.

Candidates are not required to submit GMAT scores, provided they have adequate work experience. They must have a GPA of 3.0 or greater. The MBA program is made up of 36 credit-hours, and those without a bachelor’s degree in business might be required to take up to 16 credit-hours of foundational courses.

The marketing concentration focuses on international marketing management, new product marketing, and promotional marketing. Students learn how to conduct demographic assessment, develop high-level marketing concepts, and evaluate promotional strategies. Throughout the program, they participate in discussions and activities that strengthen their learning.

This degree opens up several opportunities for students such as marketing manager, marketing director, and business development manager. This is an ideal career path for those who wish to shape an organisation’s marketing strategy and develop business relationships from the ground up.

Location: Pullman, Washington
Expected Time to Completion: 22-29 months
Estimated Tuition: $775 per credit-hour
Accreditation: Association to Advance Collegiate Schools of Business (AACSB)

New Jersey Institute of Technology’s Martin Tuchman School of Management offers an online MBA in marketing, consisting of 48 credit-hours. The curriculum emphasizes decision making and problem solving skills as students learn to navigate complex business issues. The program also focuses on how technology impacts business and marketing.

Applicants with sufficient work experience can qualify for a GMAT waiver, though they must have a GPA of 2.8 or more. The marketing concentration courses focus on development of high technology products, marketing planning and analysis, sales and distribution, and internet marketing. The program also includes core business fundamentals such as economics, finance, management accounting, and organizational behavior.

The online MBA trains students in digital marketing, data collection, report writing, communication, and market research. They learn how to oversee the marketing activities of a company, analyze market segmentation, customer relationship management, and measuring campaign results. In addition, they also develop valuable budgeting and planning skills.

Location: Newark, New Jersey
Expected Time to Completion: 30 months
Estimated Tuition: $1,248/credit-hour
Accreditation: Association to Advance Collegiate Schools of Business International (AACSB)
14Pepperdine University, Graziadio School of Business and Management

In the online MBA in marketing at Pepperdine, students learn about the concepts, techniques, and tools required for creating marketing strategies and programs. They can continue working while enrolled in the program, and graduate in as little as two years.

The 52-credit curriculum is divided into 15 courses taken over six 14-week trimesters. These courses include behavior in organizations; integration in business operations; prices; profit; and the market economy. Students must also complete an on-campus weekend residency as part of the personal and leadership development course. Notably, this program was ranked in the top 25 Best Online MBA Programs by U.S. News & World Report.

Location: Malibu, CA
Tuition: $1,715 per credit-hour
Time to Completion: Two years
Accreditation: Association to Advance Collegiate Schools of Business (AACSB International)
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Professors to Know in Online MBA in Marketing Programs

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    Suzanna L’Amoureux, MBA - Washington State University

    Suzanne L’Amoureux serves as the faculty director for online MBA programs at Washington State University. She develops talent and leadership programs for students that prepare them for coveted jobs. Prior to joining Washington State University, she worked as an assistant director in the Office of Career Services at the University of Maryland Smith School of Business, for two years. She has also served as an associate director of student affairs and chief spokesperson for the online MBA at University of North Carolina. Her exemplary speaking skills have won her the Press’ Choice Award, Leadership Under Fire individual speaking award. She completed her bachelor’s in East Asian Studies from Smith College, and earned her MBA and master of public policy degrees from University of Maryland.

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    Daniel Ladik, MBA, PhD - Seton Hall University

    Dr. Daniel Ladik teaches marketing at Seton Hall University. His students fondly refer to him as “Dr. Dan-o”. Prior to teaching at Seton Hall, he served as a faculty member at Suffolk University in Boston in the Sawyer Business School. His expertise lies in personal selling and sales, marketing strategy, social media, and servant leadership, and much of his research work is focused on these areas too. Dr. Ladik holds a PhD in marketing from the University of South Florida in Tampa. He also has completed a BS in economics, an MA in international marketing, and an MBA degree from Saint Joseph’s University in Philadelphia.

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    Rajiv Mehta, MBA, PhD - New Jersey Institute of Technology

    Dr. Rajiv Mehta is a professor of marketing in the Martin Tuchman School of Management, New Jersey Institute of Technology. He teaches courses such as global marketing, sales management, marketing channels, personal selling, and principles of marketing at the EMBA, MBA, and undergraduate levels in traditional classroom settings as well as online. Prior to joining NJIT, he was a faculty member at Loyola University, New Orleans.

    Dr. Mehta’s research has been published in acclaimed peer-reviewed journals, including the MIT Sloan Management Review, the Journal of Business Research, Industrial Marketing Management, the Journal of Personal Selling and Sales, and the European Journal of Marketing. He has also coauthored two university-level textbooks: Personal Selling: Building Customer Relationships and Partnerships (2014) and Sales Management: Building Customer Relationships and Partnerships (2009).

    Notably, Dr. Mehta received the Martin Tuchman School of Management Award for Excellence in for Innovative Teaching in 2018. Also, in 2015, Dr. Mehta received the best paper award for a manuscript entitled “Empirical Research of Inter-firm Capital Relationship in Yokokai Using IDE Spatial Model,” which was presented at ICAROB in Oita, Japan.