Online MBA Programs in General Management

“Mastering the MBA curriculum is critical, but equally important is forming lasting connections that will support and advance your career long after you graduate.”

John Fitzgerald, MBA, Director of Marketing and Communications, REALTOR® Association of the Fox Valley

A master of business administration (MBA) program with a concentration in general management, known as a “general management MBA,” requires a significant investment of time, resources, and commitment, regardless of its format—on-campus or online. Nevertheless, the skills and knowledge gained from these programs can prepare graduates for leadership roles.

There are many different types of MBA programs in which students can enroll, from general tracks to common specializations (e.g., healthcare, finance) and uncommon concentrations (e.g., cybersecurity, energy). However, perhaps no other concentration within business schools has changed so dramatically over the years as the general management concentration.

Thirty years ago, students mostly received training in the applied psychology discipline known as organizational behavior, but today’s management programs tend to focus on leadership and corporate strategy, along with tactical skills like negotiation.

In fact, some business schools have renamed their general management concentrations to reflect how the discipline has evolved. For example, the Carey Business School at Johns Hopkins University calls its concentration “Leading Organizations.”

How diverse and flexible these tracks are within business schools has not changed. They are particularly well suited to those with excellent interpersonal skills and work experience in nontechnical functional areas such as human resources.

Courses in MBA programs first teach students about business management fundamentals while also challenging them to think strategically. In the core portion of the curriculum, students explore fundamental business concepts in marketing, accounting, business ethics, finance, statistics, project management, and other business administration disciplines. Only minor differences exist in the standardized core courses, especially among the reputable AACSB-accredited schools.

Upon satisfying core requirements, students then take courses in their track of choice. For example, in the general management concentration, courses typically examine topics like strategic leadership, project management, and organizational design, and can vary widely from one school to another.

Innovative MBA programs offering 100 percent online curricula, like those in the following profiles, give students tremendous flexibility thanks to recent instructional technology advances. As a result, students can receive an online educational experience equivalent to (and in some ways, better than) instruction on campus, unconstrained by distance or time. Students can learn at their own pace and typically take online classes taught by the same faculty that teaches these programs on campus.

As a result, these online MBA programs offer tremendous opportunities and diversity for students who cannot leave jobs to attend classes on campus, or who wish to attend better out-of-state universities without the expense and hassle of relocation. For example, the University of Illinois has 800 students in its online MBA program, and they come from more than 40 countries and 40 states around the country. Additionally, personalized online education provides an attractive alternative for students who wish to learn at their own pace; motivated and gifted students, in particular, can thrive at the accelerated pace made possible by these online MBA programs.

Online programs also can save students money. Even when tuition rates are identical, online MBA programs can present more cost-effective alternatives to on-campus programs due to savings on costs like relocation, childcare, and transportation.

The following guide presents general management MBA programs offered online.

Featured MBA in General Management Programs
Bowling Green State University Master of Business Administration (MBA) View Full Profile
Youngstown State University Master of Business Administration (MBA) View Full Profile
Texas A&M University-Corpus Christi Online MBA in Management View Full Profile
Southern New Hampshire University MBA Online View Full Profile
University of Southern Indiana Online MBA View Full Profile
University of Wisconsin - Parkside MBA - General Management View Full Profile
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Meet the Expert: John Fitzgerald, MBA

John Fitzgerald

John Fitzgerald is the director of marketing and communications for the REALTOR® Association of the Fox Valley in St. Charles, Illinois. He also serves as the executive director of the International Business Council, working to drive global change through business.

Fitzgerald received a bachelor of business administration degree from St. Francis University in Joliet, Illinois, and a master of business administration degree from the University of Notre Dame.

BSchools.org: How has graduating with an MBA in general management enhanced your career?

Fitzgerald: I went back to school for my MBA 18 years after receiving my undergraduate degree and with 18 years of marketing experience. There were three main catalysts for pursuing my MBA.

Skill development has been a key focus area for me. I have worked diligently to improve my strategic thinking, honing my abilities in strategic planning and decision-making. Additionally, I have deepened my financial acumen, expanding my knowledge of financial management, accounting, and economics, learning how to apply these skills efficiently in a business context.

In terms of career advancement and networking, I have enhanced my foundational skills to facilitate a potential switch between industries or functional areas, opening doors that were previously inaccessible. Moreover, I have gained access to a vast network of alumni, providing opportunities for mentorship, career insights, business partnerships, and future professional growth.

On a personal level, returning to school after an 18-year gap has significantly boosted my self-confidence, particularly in understanding and applying complex business concepts and successfully completing a rigorous academic program. This journey has also improved my communication skills, teaching me the importance of listening as much as conversing on in-depth topics.

My MBA provided me with a comprehensive education that further enhanced my leadership skills and enhanced career opportunities through the necessary skills and networks to further my career.

BSchools.org: What is one piece of advice you would give to an aspiring MBA student in general management?

Fitzgerald: The one piece of advice I would give to any MBA candidate—regardless of discipline—is to learn how to leverage the networking opportunities available throughout the program while in school and beyond. Building a strong professional network during your MBA program can be as valuable as the academic knowledge you gain.

Engage actively with classmates, professors, alumni, and industry professionals. Attend networking events, participate in conferences, and seek out mentorship opportunities. Your network can provide support, open doors to job opportunities, and offer diverse perspectives that enhance your learning experience.

Mastering the MBA curriculum is critical, but equally important is forming lasting connections that will support and advance your career long after you graduate.

Featured Online MBA Programs in General Management

Founded in 1959, California Lutheran University was formally recognized in 2016 as a Hispanic-Serving Institution. The MBA program may be completed on-campus, online, or the hybrid format. Students may attend on a part- or full-time basis. Only the 36-credit MBA general track may be completed 100 percent online. Students may choose to add an emphasis area to their degree. The emphasis areas are finance; information technology; and marketing. Each emphasis requires 45 credits to complete. In addition the emphasis coursework must be completed on-campus.

The curriculum includes enterprise management, organization, and strategy; organizational behavior; business ethics and law; marketing management; strategic decision making; macroeconomics in the global economy; leadership and teamwork essentials; managerial finance; and foundation of business analytics. Students chose four electives from topics that include marketing research; international business; information technology management; and innovative business models, among others. They also complete a capstone course.

Each emphasis area contains an extensive list of approved electives relevant to the chosen emphasis, from which students chose four that fit their career goals. For example, the finance electives cover topics such as strategic financial analysis; real estate investments; advanced analytics; and others.

Applicants must have a bachelor’s degree from an accredited school; a GPA of at least 3.0; a current resume or CV; two letters of recommendation; and a personal letter of intent and future career plans. They must also be U.S. citizens or permanent residents.

Location: Thousand Oaks, California
Accreditation: Accreditation Council for Business Schools and Programs (ACBSP)
Format: Online; on-campus; hybrid
Expected Time to Completion: One to two years

The MBA programs at Texas A&M are fully online with accelerated options. Applicants must have a bachelor’s degree. If their GPA is less than 2.4, they will need to submit GMAT/GRE scores, unless they obtain a waiver. Other admission requirements include transcripts, a resume, and an essay. Work experience is not required. Students who don’t have undergrad business degrees may take the prerequisite coursework at Texas A&M.

The MBA program is available as a general track, or with concentrations in areas that include finance, accounting, business analytics, healthcare administration, and international business. The general track requires 30 credits, and the concentration tracks each require 36 credits.

All tracks encompass core courses that include marketing management; operations management; and organizational behavior and theory; accounting; managerial economics; managerial finance; software-based business solutions; and administrative strategy policy and capstone. Students in the general track then select two of the following electives: entrepreneurship; leadership; or social media marketing. The concentration tracks include additional coursework relevant to the concentration.

Location: Corpus Christi, Texas
Accreditation: Southern Association of Colleges and Schools (SACSCOC); Association to Advance Collegiate Schools of Business (AACSB International)
Format: Online
Expected Time to Completion: 12 to 24 months

The MBA programs at Southern New Hampshire University include a general track as well as a leadership orientation, and 15 others. The 30-credit programs are fully online. Applicants must have a bachelor’s degree and a minimum GPA of 2.75. GMAT/GRE scores and work experience are not required.

The core coursework includes leading people and organization; organizational strategy in a global environment; innovation and strategy for high-performance organizations; measuring success in an organization; optimizing brands; leading organizational change; and strategic opportunity management.

The general track adds three electives; and the leadership concentration adds communication for leadership; leading change; and the psychology of leadership. The faculty have real-world experience and are invested in helping students develop their skills. Each student is also assigned an academic advisor.

Location: Manchester, New Hampshire
Accreditation: New England Commission of Higher Education (NECHE); Accreditation Council for Business Schools and Programs (ACBSP)
Format: Online
Expected Time to Completion: 15 months

Southern Oregon University offers a general MBA, as well as concentrations in accounting; business analytics; corporate sustainability; finance; healthcare administration; information analysis and decision making; and marketing. All are available 100 percent online, have five start dates, and accelerated courses. Applicants should have a bachelor’s degree and 3.0 GPA. GMAT scores and work experience are not required. Applicants with 2.75 GPA must have three years of relevant work experience.

The 45-credit programs include core coursework on topics such as marketing management; information systems; operations management; managerial accounting; managerial decision-making; organizational behavior; financial management; and legal and ethical issues in business. Students will also complete a capstone and a graduate research project.

The general track has a list of approved electives from which to choose, allowing students to customize their degree. The concentration degrees have additional coursework relevant to the degree. Student services include technical support, academic advising, and career counseling, among other services as needed.

Location: Ashland, Oregon
Accreditation: Northwest Commission on Colleges and Universities (NWCCU); Accreditation Council for Business Schools and Programs (ACBSP)
Format: Online
Expected Time to Completion: 16 months

Students at Walden University may choose from ten concentrations in the MBA program. They may also choose whether to complete their coursework in the traditional manner or in a competency-based mode. The competency-based mode, which is available only for certain concentrations, focuses on mastering skills, rather than completing specific courses. In general, it is more flexible and allows students to complete the program faster and at less cost.

The MBA concentrations include general; self-designed; accounting; corporate finance; entrepreneurship and small business; healthcare management; human resource management; leadership; marketing; and project management. The general track requires 30-credit hours; all the other concentrations require 39-credit hours.

The course-based curriculum for all concentrations includes dynamic leadership; managing people and promoting collaboration; fostering a culture of innovation; managing business information systems; improving business performance; accounting for management decision making; marketing for competitiveness; managerial finance; and sustainable business practices and strategy.

Students in the self-designed track chose three electives that meet their career goals. Those in the leadership track add the following: finding your inner leader; building organizational culture; and personal leadership. The competency-based curriculum is currently available only for the healthcare management and project management concentrations.

Location: Minneapolis, Minnesota
Accreditation: Accreditation Council for Business Schools and Programs (ACBSP)
Format: Online
Expected Time to Completion: One year

Rasmussen University presents its MBA program using the Competency-Based Education (CBE) system. The curriculum is presented in modules in which students meet defined competencies through real-world projects. The 48-credit program is fully online, however students receive faculty support, feedback, and other services as needed.

The coursework includes accounting; financial analysis; corporate responsibility; sustainability; operations management; marketing, strategic planning; organizational behavior; professional growth; and leadership. Each course is 11 weeks and students complete them at their own pace.

Students gain proficiency in soft skills such as critical thinking; digital fluency; information literacy; communication; and ethics and professional responsibility. Applicants must already have a bachelor’s degree and a GPA of at least 2.75. Applicants with a lower GPA may be admitted if they meet specific conditions. Work experience and GMAT/GRE scores are not required.

Location: Main campus in Bloomington, Minnesota, with multiple locations in other states
Accreditation: Higher Learning Commission (HLC)
Format: Online
Expected Time to Completion: 18 months

UW Parkside offers an online MBA program with a concentration in general management. This program offers core courses such as managerial accounting, innovative management, operations management, project management, IT for business decision-making, corporate financial management, leadership, global, strategic, and marketing management, and competitive decision-making. Additionally, students choose three elective courses among the other specializations.

Location: Kenosha, Wisconsin
Accreditation: AACSB International
Format: Online
Expected Time to Completion: 12 months or more

University of West Alabama’s College of Business and Technology offers an online MBA with a concentration in general business which comprises 33 credits. The program’s core curriculum includes courses such as foundations of business; managerial accounting; comparative business law and ethics; research methods and design; emerging technologies; managerial economics; and financial management.

The general business concentration helps students in developing a deep knowledge of analysis across an organization. The program’s project-based courses allow students to focus their studies on a specific area that interests them most. Students will be required to complete nine credits in the general business emphasis. Courses include current issues in international business; business analytics and intelligence; and statistical analysis.

Applicants to the program must have a bachelor’s or master’s degree with a GPA of 2.75 or 3.0. Graduates will be ready to take up leadership positions such as marketing managers, media directors, sales managers, C-level executives, financial managers, human resources managers, and data analysts.

Location: Livingston, Alabama
Accreditation: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC); Accreditation Council for Business Schools and Programs (ACBSP)
Expected Time to Completion: 12 months

Designed for working professionals, Pepperdine’s online MBA embraces experience-driven learning so that students can immediately apply their education to their real-world business situations. The online MBA offers the same blend of training and personal development as the school’s on-campus program and delivers the innovative ideas, new skills, and practical knowledge students need to advance in their current careers, change careers, or establish a lasting career at the management or executive level.

Pepperdine’s online program provides an interactive, experience-driven approach to graduate business education with a 52-unit program over six 14-week trimesters. More specifically, the general management concentration allows for a broad selection of any 12 units of MBA electives and is one of the more flexible programs surveyed for this guide. All online MBA students must attend a weekend-long, on-campus personal and leadership development workshop at the beginning of their programs.

Graduates obtain lifelong access to the school’s one-on-one career coaching, online career portal, and career development tools to receive personalized guidance and address challenges. The school requires at least two years of work experience, offers GMAT waivers, and does not specify a minimum undergraduate GPA requirement.

The program’s core curriculum includes courses such as behavior in organizations; marketing management; strategic management; quantitative analysis for business operations; prices, profit, and the market economy; financial management of the firm; and integration in business operations.

Location: Malibu, California
Accreditation: Western Association of Schools and Colleges—Senior College and University Commission (WSCUC); AACSB International
Format: Online with one weekend-long on-campus workshop
Expected Time to Completion: 24 months

Maryville University’s management concentration requires students to take 12 credits of class across the following topics: project management, human resources management, leadership, and interpersonal management. Students must also complete eight business core courses and a capstone course as part of the program. Professors teach with actual examples fueled by current events rather than their personal research interests so that students can gain real-world knowledge and students can apply a practical understanding of how the skills learned in class to the business world.

Prospective students must have an undergraduate degree but are not required to have previous business experience, or GMAT or GRE scores. However, students must complete coursework in financial accounting and economic statistics before enrollment.

Graduates of the program will be ready to take roles such as business operations specialists, administrative services managers, sales managers, management analysts, and human resources managers.

Location: St. Louis, Missouri
Accreditation: Higher Learning Commission (HLC); Accreditation Council for Business Schools and Programs (ACBSP)
Format: Online
Expected Time to Completion: 12 to 16 months, including the management concentration

Northeastern’s online MBA program was designed for business professionals who wish to build the most diverse range of skills possible. Students who choose the general management concentration can become familiar with high-level tactics and strategies, such as enterprise growth, value creation, employee management, operations management, new venture creation, and global business best practices.

Graduation with a general online MBA requires the completion of 50 credits of core courses and electives. Core courses in the program include financial statement preparation and analysis; identifying strategic implications in accounting data; enterprise growth and innovation; value creation through financial decision making; managing people and organizations; and managing the global enterprise. Students can enroll in the dual degree track, where they will obtain an MBA and a master’s in finance. There are also optional campus-based and international field study residencies.

Admission requirements are more specific than the other online MBA programs surveyed for this guide. The school requires an undergraduate degree with a GPA of 3.0 or higher on a 4.0 scale. Candidates must be currently employed and have at least five years of professional experience.

Location: Boston, Massachusetts
Accreditation: New England Association of Schools and Colleges (NEASC); AACSB International
Format: Online with optional on-campus and international residencies
Expected Time to Completion: Two years

The online MBA in general management at the University of Saint Mary provides students with an in-depth understanding of legal and ethical issues in business and leadership skills so that they can overcome common obstacles that may arise in the workplace. Students also learn to formulate and implement strategic solutions to spearhead teams and projects.

The program is broken down into eight core courses and three electives. Most students in the general management program select USM’s leadership course as one of their three electives. For the remaining two, students can choose among topics such as operations management; management information systems; and project management. Students can also choose courses from other online MBA concentrations.

This MBA concentration may be well suited for current business and management professionals ready to move into elevated roles within their organization and those looking to enter an entirely new profession. Because the affordable degree only requires 36 credits to graduate, students can complete USM’s online MBA in as little as one year by taking two classes each term. No GMAT or work experience is required for admission.

Location: Leavenworth, Kansas
Accreditation: Higher Learning Commission of the North Central Association of Colleges and Schools (NCA); International Assembly for Collegiate Business Education (IACBE)
Format: Online
Expected Time to Completion: 12 months minimum

The University of Illinois online MBA program is entirely online with no campus visits required and is powered by Coursera, an education-focused web platform for online courses. The general management concentration is called “Strategic Leadership and Management” and teaches students leadership and business skills that they can apply immediately in their professional lives.

Students learn how to collaborate with and manage people effectively, design and lead organizations, and create and maintain value within organizations through three general management-focused courses. Finally, they complete the program with a capstone project, applying all the knowledge and skills students learned in the strategic leadership and management concentration.

Admissions may be competitive, but the program’s tuition is about one-third the cost of online MBAs from comparable institutions. Coursera notes that the University of Illinois is ranked as one of the world’s most reliable university brands.

Location: Champaign-Urbana, Illinois
Accreditation: Higher Learning Commission (HLC); AACSB International
Format: Online
Expected Time to Completion: Two years

Admission Requirements for Online MBA Programs in General Management

Below, prospective students can find common application requirements for online general management MBA programs:

  • A bachelor’s degree from an accredited institution
  • A competitive GPA from undergraduate programs
  • More reputable schools ask for GMAT or GRE scores, but often waive testing for students with several years of relevant work experience
  • Schools strongly prefer one or two years of professional experience in a healthcare, business, finance, or technology organization
  • The completion of key prerequisite financial accounting and statistics courses, or the completion of the business school’s abridged overview course (for candidates without work experience or undergraduate degrees in business)
  • A personal statement of objectives
  • Letters of recommendation
  • The Test of English as a Foreign Language (TOEFL) for international students

Online MBA Program Accreditation

Educational accreditation means that a university offers a curriculum that adheres to quality assurance standards in academic disciplines. In the United States, external private, non-profit organizations evaluate educational institutions and certify that the schools comply with applicable standards by awarding accreditation status. Several organizations award accreditation to business schools.

The Association to Advance Collegiate Schools of Business, commonly known as AACSB International, has provided quality assurance services to accredited business schools since 1916. AACSB-accredited schools generally have the highest-quality faculties, deliver relevant and challenging curricula, and provide educational and career opportunities not found at other schools. The organization emphasizes faculty research in providing students with solid knowledge foundations.

The AACSB has awarded accreditations to nearly 1,000 schools in 90 countries, mainly those affiliated with major research universities, and has awarded specialized accounting program accreditations to an additional 190. More than 250,000 students are enrolled in AACSB-accredited MBA programs worldwide. Accredited schools include the Haas School of Business at the University of California, Berkeley, the Graduate School of Business at Stanford University, and the Harvard Business School.

The newer Accreditation Council for Business Schools and Programs (ACBSP) was founded in 1989 to accredit various types of schools, including two-year institutions like community colleges, with an emphasis on teaching instead of the research emphasis common to the AACSB-accredited institutions. The ACBSP focuses on tangible learning outcomes and quality improvement, significantly as the workforce demands change. More than 2,900 ACBSP-accredited programs exist worldwide.

A third agency, the International Assembly for Collegiate Business Education (IACBE), focuses more specifically on accrediting smaller and mid-sized private liberal arts colleges with business degree programs. This agency is the newest of the three major organizations. It focuses its criteria on eight pillars: outcomes assessment, strategic planning, curriculum, faculty, scholarly and professional activities, resources, internal and external relationships, and educational innovation.

General Management Salary & Career Outlook

General managers are critical to the success of organizations across various industries, overseeing operations, setting policies, and ensuring that goals are met efficiently.

The career outlook for general managers from 2024 to 2034 is expected to be robust, with the US Bureau of Labor Statistics (BLS 2025) projecting a steady demand for professionals in this role with a projected 1.2 million new positions. The median annual salary for these positions is $122,090, which is more than double the national average for all occupations (BLS 2025).

Douglas Mark
Douglas Mark
Writer

While a partner in a San Francisco marketing and design firm, for over 20 years Douglas Mark wrote online and print content for the world’s biggest brands, including United Airlines, Union Bank, Ziff Davis, Sebastiani, and AT&T. Since his first magazine article appeared in MacUser in 1995, he’s also written on finance and graduate business education in addition to mobile online devices, apps, and technology. Doug graduated in the top 1 percent of his class with a business administration degree from the University of Illinois and studied computer science at Stanford University.

Rachel Drummond, MEd
Rachel Drummond, MEd
Writer

Rachel Drummond has offered a unique blend of metrics-based mindfulness to BSchools.org since 2019. She teaches future business leaders to prioritize their well-being to sustain professional success and personal fulfillment over the lifetime of a corporate or entrepreneurial business career.

Rachel is a writer, educator, and coach from Oregon. She has a master’s degree in education (MEd) and has over 15 years of experience teaching English, public speaking, and mindfulness to international audiences in the United States, Japan, and Spain. She writes about the mind-body benefits of contemplative movement practices like yoga on her blog, inviting people to prioritize their unique version of well-being and empowering everyone to live healthier and more balanced lives.